Rolls Royce increases revenue by £7.36m with prospect journey
Challenge
Rolls Royce motors needed support in the content, design and implementation of their first ever email journeys. This was to engage leads who’d enquired online, prospects who’d been into a dealership and customers who’d purchased a vehicle.
These journeys were crucial to Rolls Royce because they rely on dealers who sell multiple other luxury car brands and may not be a Rolls Royce brand expert. These journeys are seen as pivotal in ensuring potential customers understand their specific model’s USP’s.
Solution
Profusion ran a content and technical workshop with Rolls Royce’s marketing team to devise customer journeys alongside what was technically feasible within the Salesforce platform.
This enabled the development of a strategy which covered the customer journey which optimised every element - from email copy to design for all models ensuring the communications campaign replicated Rolls Royce’s brand ethos in its entirety.
Result
The prospect journey has contributed to an additional £7.36 million in sales
Globally, dealers now have an additional channel to continue conversations with leads and prospects.
These campaigns have been rolled out in eight languages.
Sound good?