Client Stories
Over the course of 20 years we’ve amassed a huge range of fantastic case studies that really show what we can do for you. For ease, we’ve collected some of our most interesting stories and arranged them around our different service areas. If you want any more examples - just ask! We have plenty more stories to tell.
Welcome series cements a 71% new customer retention rate for Screwfix
Data insights showed that if a tradesperson orders more than 4 times with Screwfix they’re more likely to become a lifetime customer. Profusion set to deliver a welcome series that helped Screwfix increase CLTV
Data science-led CRM Strategy delivers powerful impact for M&S Bank
Learn how the Profusion team worked with M&S Bank to deliver a data-led CRM strategy that increased results significantly!
AI model drives 40% product recommendation uptake for COTY
Profusion builds complex AI recommendation model for COTY’s fragrance brands, enhancing the customer experience and increasing sales.
Rolls Royce increases revenue by £7.36m with prospect journey
With Profusions Adaptive CRM Strategic guidance, Rolls Royce were able to implement prospect journeys that delivered outstanding uplifts in revenue.
First Direct increases conversion rate by 400%
In this Award- Winning Campaign First Direct Increases Loan Form Conversion Rates with Data-Driven Propensity Modelling - Profusion CRM
Predictive AI churn modelling delivers £13m in revenue uplift for TradePoint
Profusion designs Predictive Churn modelling that increases Tradepoint revenue by over £13m - learn how.
Data-driven marketing automation model improves team efficiency by 50% for Majestic Wine
Extend the level of personalisation that all customers receive, both in-store and online.
Customer journey automations increases Student Applications by 400% for HSBC
Digitise the student account application process to create a quicker, smoother experience for all new customers.
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